Gaya APA
Cravens, D, W. et al
(2002).
Strategic Marketing Management
(
Seventh)
.
Yogyakarta:
Salemba Empat.
Gaya MLA
Cravens, David, W. et al.
"Strategic Marketing Management".
Seventh
Yogyakarta:
Salemba Empat,
2002.
Text.