Gaya APA

Bernhardt, K, L., Kinnear, T, C. (1997). CASES IN Marketing Management (Seventh). Yogyakarta: Salemba Empat.

Gaya MLA

Bernhardt, Kenneth, L., Kinnear, Thomas, C. "CASES IN Marketing Management". Seventh Yogyakarta: Salemba Empat, 1997. Text.