Gaya APA
Kotabe, M., Helsen, K.
(2004).
Global Marketing Management
(
Third)
.
Yogyakarta:
Erangga.
Gaya MLA
Kotabe, Masaaki., Helsen, Kristiaan.
"Global Marketing Management".
Third
Yogyakarta:
Erangga,
2004.
Text.