PENGARUH E-MARKETING MIX TERHADAP KEPUTUSAN MENGGUNAKAN GRAB (Studi Pada Konsumen Grab di Kota Palu) | SISTEM PERPUSTAKAAN TERINTEGRASI UNIVERSITAS TADULAKO

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PENGARUH E-MARKETING MIX TERHADAP KEPUTUSAN MENGGUNAKAN GRAB (Studi Pada Konsumen Grab di Kota Palu)

IMA, NUR C 201 15 007 - Nama Orang;

ABSTRACT
This study aims to determine the effect of e-marketing mix on the decision to use Grab in the City of Palu. In this study a sample of 120 respondents was taken. Sampling using accidental sampling, which is a sample based on coincidence, that anyone who accidentally meets with a researcher can be used as a sample, if it is viewed by the person who happened to be found suitable as a source. The analysis model used in this study is a multiple linear regression analysis model. The results showed that simultaneously the product, price, place, promotion, people, process, physical evidence variables had a significant effect on consumer decisions to choose Grab in Palu City, with a sig-F value of 0.00

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Perpustakaan Fekon 2015 IMA p 007

C 201 15 007

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Informasi Detail

Judul Seri: -
No. Panggil: 2015 IMA p 007
Penerbit: : ., 2019
Deskripsi Fisik: xvi, 100 hlm.; 30 cm
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: -
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Tipe Media: -
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Edisi: -
Subjek: Manajemen
Info Detail Spesifik: -
Pernyataan Tanggungjawab: NUR IMA C 201 15 007

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